Convert leads into customers
Optimize every stage of the funnel to increase conversions
How to convert leads into customers?
You may have this doubt, because you feel that your conversion rate is not as expected. You probably already collect data from visitors to your website or other channels, but you still don't know how to use it effectively in your marketing or sales strategy.
It is time to overcome this challenge with emBlue
With emBlue, every stage of the funnel is an opportunity to convert!
What is a sales funnel? What stages of the sales funnel to use? The funnel is a tool that allows you to understand the state of your customers and design strategies that guide them through each stage until a sale is made and customer loyalty is achieved. With emBlue, you can interact effectively with your customers at every stage of the funnel through omnichannel engagement. We share with you a list of hacks to achieve this.
Awareness
The user is researching
Start by grabbing the user's attention, show them that you offer what they need to solve their problem.
→ Hack 1:
Use pop-up registration banners for newsletters to learn more about the customers who visit your website from social media campaigns or search engines. They will feed and enrich your database for new campaigns!
Interest and Consideration
They know about you, but are evaluating options
It's time to stand out among the list of brands that also offer what they're looking for. Highlight your strengths and show why you're the best choice. We share with you a list of hacks to achieve it.
→ Hack 2:
Manage the relationship with the customer, unify information to make decisions, and run campaigns through integrated channels with emBlue's omnichannel CRM.
→ Hack 3:
With Pixel Tracking, track the activity of users browsing your website or store and send personalized messages.
→ Hack 4:
With Email Marketing, Drag & Drop, and Tags, design, personalize messages, and enrich leads with valuable content.
→ Hack 5:
Launch last-minute offers as a boost for customers who clicked on the email, with a promotional Pop-Up Banner.
→ Hack 6:
Impress users eager to learn more about your brand with success stories or customer testimonials using a video Pop-Up on your website.
Purchase
About to make a decision
After interacting with the previous channels, the user will enter your website determined to make a purchase. At this point, it's important to create a sense of urgency to avoid missing the opportunity.
→ Hack 7:
Use Countdown Timer Popup as a signal of urgency to encourage your users to hurry up and make a purchase.
→ Hack 8:
With Marketing Automation, automate remarketing campaigns and messages via Email and SMS for cross/up-selling and abandoned cart strategies.
→ Hack 9:
Address concerns during the purchase process with the WhatsApp Pop-Up, increasing the likelihood of conversion for your users.
→ Hack 10:
If the user doesn't go to the checkout button, grab their attention with this Promotion Pop Up before they abandon the cart.
Retention and recommendation
Make sure they are always on your side
The user has already made a purchase, and now the loyalty-building process begins. Take advantage of these emBlue options to communicate how important and valuable they are to your brand:
→ Hack 11:
With Triggers, you can schedule deliveries at specific times or based on certain actions, ensuring ongoing engagement and staying in the customer's thoughts.
→ Hack 12:
Module of Happiness and NPS (Net Promoter Score): Choose the channel through which they interact the most, send them the survey, and learn about their experience with your brand and level of loyalty.
Awareness
The user is researching
Start by grabbing the user's attention, show them that you offer what they need to solve their problem.
→ Hack 1:
Use pop-up registration banners for newsletters to learn more about the customers who visit your website from social media campaigns or search engines. They will feed and enrich your database for new campaigns!
Interest and Consideration
They know about you, but are evaluating options
It's time to stand out among the list of brands that also offer what they're looking for. Highlight your strengths and show why you're the best choice. We share with you a list of hacks to achieve it.
→ Hack 2:
Manage the relationship with the customer, unify information to make decisions, and run campaigns through integrated channels with emBlue's omnichannel CRM.
Purchase
About to make a decision
After interacting with the previous channels, the user will enter your website determined to make a purchase. At this point, it's important to create a sense of urgency to avoid missing the opportunity.
→ Hack 7:
Use Countdown Timer Popup as a signal of urgency to encourage your users to hurry up and make a purchase.
Retention and recommendation
Make sure they are always on your side
The user has already made a purchase, and now the loyalty-building process begins. Take advantage of these emBlue options to communicate how important and valuable they are to your brand:
→ Hack 11:
With Triggers, you can schedule deliveries at specific times or based on certain actions, ensuring ongoing engagement and staying in the customer's thoughts.
→ Hack 12:
Module of Happiness and NPS (Net Promoter Score): Choose the channel through which they interact the most, send them the survey, and learn about their experience with your brand and level of loyalty.
Create an omnichannel strategy with emBlue and move from leads to secure customers
“71% of users expect you to interact with them in a personalized manner."
Next in Personalization 2021” McKinsey & Company.
An omnichannel strategy is essential to adapt to user expectations, provide personalized experiences, and maximize conversion opportunities throughout their lifecycle. emBlue is the platform that allows you to integrate and manage various channels from one place, enabling the right interaction at the right moment.
Success Story:
"emBlue's CRM solution helped us to gain a complete view of our customers. We accessed valuable data and turned it into effective strategies through omnichannel campaigns"
Lovro Tomicic, Supletech CEO
Thanks to emBlue, Supletech increased the number of users reached through their campaigns by 3 times, experienced more than 61% increase in their website, and achieved a 3.2% conversion rate
Is it possible to convert leads into sales?
With emBlue, the answer is yes. Our clients demonstrate:
Success Story:
"emBlue's CRM solution helped us to gain a complete view of our customers. We accessed valuable data and turned it into effective strategies through omnichannel campaigns"
Lovro Tomicic, Supletech CEO
Success Story:
Thanks to emBlue, Supletech increased the number of users reached through their campaigns by 3 times, experienced more than 61% increase in their website, and achieved a 3.2% conversion rate
Success Story:
"We strategically use emBlue's tools to increase engagement. Additionally, we integrate with WhatsApp to expand its reach beyond our platform"
Daniele Alcántara, emBlue Executive
Why is interacting at each stage of the funnel important?
Clicks
The click-through rates can increase by up to 20%
By providing relevant communication to your users during the intention stage can lead to higher interaction with your CTAs.
Econsultancy 2019
Conversion
Conversion rates rise up to 30%
By sending relevant communication at each stage, you encourage the customer to make a purchase decision.
Econsultancy report
Customer withholding
Customer retention increases by 70%
By maintaining positive interaction post-purchase in the retention and advocacy stage.
Bain and Company 2021
Do you want to solve a
different problem?
You may be interested in other use cases:
Products
CRM B2C
Email Marketing and Pixel tracking
Marketing Automation
Remarketing
Happiness Module and NPS
Banners Pop Ups
Integration throught platforms
Sms and Push Notifications
Drag and Drop
Business Intelligence
Company
Why emBlue
Culture
Contract
Terms and conditions
Resources
Blog
Success stories
Help
- Sell more with up selling and cross selling
- What is remarketing?
- What is emailing?
- What is the Customer Journey?
- What is SMS Marketing?
Contact us
USA - Denver
+1(720)2820930
México - CDMX
+559 302 5404
Brasil - São Pablo
+55(11)30427701
Argentina - Buenos Aires
+54(11)39894050
Colombia - Bogotá
+57(601)5800243
Chile - Santiago
+56(2)25822284
Perú - Lima
+51(1)6419594
Customer support
Mail: [email protected]
WhatsApp: +5491168743970
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